Obsequio software logo with consent-as-as-service tagline

Industry

Retail

Whether you provide loyalty cards, online shopping or home delivery, regular offers, last minute deals or one-offs to complement your retail services, engagement with your customers can be intermittent.

A recent survey showed, on average, people are receiving 13 marketing emails a week from retail companies they have interacted with at some point; recently and up to 8 years ago.

Understanding customer wishes, avoiding the SPAM folder, and maintaining your reputation can be supported by a transparent consent strategy.

Your customer database will be cleaner and leaner.

All customers will have expressed a clear interest in your services.

For those who've bought with you previously, they are interested in buying again.

For those who haven't, their interest has been confirmed.

"Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of personal data relating to him or her"

GDPR Article 4, Recital 32

Obsequio infographic retail industry by numbers 57% of consumers will abandon loyalty schemes within 12 months

Customers consenting on a regular basis ensures your efforts are focussed on engaged buyers. Better data allows for better data-driven decisions, better campaigns and a stronger response.

We obtain and store consent for your customers on your behalf.

Providing you with an automated mechanism to share a clear statement of what data you will process, for what purpose, over what period, and with whom you will share their data.

Customers review your request, and manage their consent, including to withdraw consent should they so choose.

We are independent, transparent and provide comprehensive auditing. We help protect your business and deliver exceptional customer care.

Obsequio infographic retail industry by numbers 57% of consumers will abandon loyalty schemes within 12 months

Customers consenting on a regular basis ensures your efforts are focussed on engaged buyers. Better data allows for better data-driven decisions, better campaigns and a stronger response.

We obtain and store consent for your customers on your behalf.

Providing you with an automated mechanism to share a clear statement of what data you will process, for what purpose, over what period, and with whom you will share their data.

Customers review your request, and manage their consent, including to withdraw consent should they so choose.

We are independent, transparent and provide comprehensive auditing. We help protect your business and deliver exceptional customer care.

Get in touch for more information or to arrange a demo    Contact Us